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Digital-Daily : Editorial : amd-history

AMD: 30 Years of Pursuing the Leader. Part 2

AMD: 30 Years of Pursuing the Leader. Part 2
Author: Vladimir Romanchenko
Date: 11.09.2006

We at the Editorial Board have acquired a smashing piece of info on how the produce traditionally made by ATI Technologies for various IT sectors will be branded. Once ATI has joined AMD - sooner or later - such changes are inevitable to come in any case.

The matter is sensitive indeed, because it would be not wise or realistic to leave all as is or confine to the "ATI => AMD" rebranding - at least in view of the realignment of competing forces.

According to the info from trustworthy sources, the ATI-AMD Integration Steering Committee has finally approved a high-level branding architecture for ATIís products in the combined company. Here are the changes we will see in the most recent future:

All discrete graphics products will continue to carry the ATI brand. Consumer electronics solutions will be branded AMD but the structure and principles of naming these products will be left unchanged . The chipsets for Intel platforms will still carry the ATI brand. All chipsets for AMD CPUs will be branded AMD.

The newly-born AMD chipsets with ATI integrated graphics will have a combined branding, e.g. Graphics by ATI as it looks in adverts or notebook stickers.

In other words, the ATI brand will still be a leading player on the market of discrete 3D graphics and be among the suppliers of chipsets for the Intel platform. On the other hand, AMD will acquire a new division for shipping real (not "on-paper" or "reference") server chipsets for the mainstream PC market.

So, here is news to get used to.

Top Stories:
MoBo:


ECS X58B-A (Intel X58)
ASUS Rampage II Extreme (Intel X58)
MSI DKA790GX and ECS A780GM-A Ultra
MSI P7NGM (NVIDIA GeForce 9300)
Intel X58 and ASUS P6T Deluxe
MSI P45 Neo2 (Intel P45)
Foxconn A7GMX-K (AMD 780G)
VGA Card:


NVIDIA GeForce GTX 295 – a new leader in 3D graphics!
ECS HYDRA GeForce 9800GTX+. Water-cooled and SLI "all-in-one"
Radeon HD 4830 CrossFire - better than Radeon HD 4870!
XFX GeForce GTX 260 Black Edition in the SLI mode
Leadtek WinFast PX9500 GT DDR2 – better than GeForce 9500GT DDR-3
Palit Radeon HD 4870 Sonic: exclusive, with unusual features
Palit HD 4850 Sonic: almost Radeon HD 4870, priced as HD 4850
CPU & Memory:

GSkill high-capacity memory modules
CPU Intel Core i7-920 (Bloomfield)
DDR3 memory: late 2008
CPU AMD Phenom X3 8750 (Toliman)
AMD Phenom X4 9850 – a top-end CPU at affordable price
CPU Intel Atom 230 (Diamondville)
Chaintech Apogee GT DDR3 1600


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